The Engage for Good Conference is coming to Chicago May 23rd and 24th and DoTopia is thrilled to be a part of it once again.
For those of you new to Engage for Good, its purpose is to work at the intersection of cause and commerce. Engage for Good provides brands and nonprofits the practical information and connections they need to succeed. A lovely and actionable goal. Originally founded as The Cause Marketing Forum in 2002, CEO David Hessekiel, does an impeccable job keeping the organization relevant by engaging leading corporations and nonprofits alike.
Most recently, The Cause Marketing Forum rebranded as Engage for Good and has continued to be a leading force for social impact. The Engage for Good Conference is a two-day event bringing together an impressive roster of philanthropic brands. Here are ten speakers we are excited to hear from and the good their brands are doing in the world.
Joe Waters – Selfish Giving, @joewaters
Joe shows nonprofits and businesses how to build win-win partnerships that raise money and change the world. He’s the blogger behind Selfish Giving and co-host CauseTalk Radio with Megan Strand. He’s also the author of two books on cause marketing.
Joe will be kicking off the conference with the Social Impact Mastermind Meetup.
Dave Stangis – Campbell’s, @DaveStangis
Dave designs Campbell’s corporate social responsibility (CSR) and sustainability strategies, goals, policies, and programs. He leads the Company’s strategies and external engagement related to CSR Strategy, Responsible Sourcing, Sustainable Agriculture, and Operational Sustainability. In addition, Dave has helped the company achieve its place on the Dow Jones Sustainability Indexes, the 100 Best Corporate Citizens List, World’s Most Sustainable Corporations and recognition as one of the World’s Most Ethical Companies. WOW!.
Dave will be leading the Business Leadership Summit which will provide a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit.
Molley Rhea – For Momentum, @ForMomentum
Molly founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.
Molly is leading the Nonprofit Leadership Summit and Elevating Cause Partnerships discussion.
P.S. we’re BIG FANS of For Momentum @ DoTopia.
Laura Swapp – REI, @REI
Laura leads REI’s Marketing strategies designed to reach new audiences and change the conversation about what it means to be a purpose-driven brand. She is responsible for developing and overseeing various go-to-market approaches to reach new audiences, with a primary focus on women and millennials.
Laura will be speaking at the Power of Brand Activism talk focused on the new breed of purpose marketing..
Icema Gibbs – JetBlue, @IcemaGibbs
Icema is the Director of Corporate Social Responsibility at JetBlue.
She will be leading the conversation on Corporate Giving Disasters Best Practices. 2017 will be remembered for its seemingly endless barrage of natural disasters. With consumer and employee expectations sky-high when it comes to corporate involvement in times of trouble, how are organizations making a meaningful impact, both in immediate response and in ongoing recovery?
Lauren Chasannof – Common Impact, @CommonImpact
Lauren leads Common Impact’s marketing, thought leadership and partnership initiatives and drives the implementation of the organization’s overall marketing strategy.
Today’s employees, particularly millennials, want their work to have purpose and help develop their unique competencies. Do you blame them? Lauren is a part of the a breakout session on how to develop and retain next gen leaders with skills-based volunteering.
Charlotte Lucich – Habitat Burger Grill, @habitburger
With more than 20 years of traffic-driving and brand building experience, Charlotte joined The Habit Burger Grill as director of marketing in 2014. Since joining The Habit, the company has doubled in size growing from 90 restaurants to more than 200 in 11 states.
How do you keep a 10-year initiative fresh and interesting? The Staying Relevant breakout group will explain how an experiential nationwide school bus tour and a new use for a popular hashtag generated media interest, record-setting fundraising totals, increased foot traffic and engaged employees.
Asha Sharma – Facebook, @facebook
Asha is currently the product lead for Social Good at Facebook and a Board Director at Porch.com.
Asha will be participating in the Using Tech to Amplify Good discussion. Technology powers our everyday interactions with brands and good causes, but how are tech companies leveraging their products, not just their profits, to create meaningful social change?
Atlanta Mcllwraith – Timberland, @Timberland
Atlanta is the senior manager of community engagement and communication at Timberland.
Atlanta will be giving a first-hand account of the fascinating evolution of Timberland’s social impact program from planting trees as a donor-dependent, traditional cause marketing effort to the creation of a 3,000 member, self-sustaining Haitian cooperative which has planted more than seven million trees and provided a unique supply chain opportunity for Timberland.
Melanie Fallon-Houska – Random House, @randomhouse
Melanie is Director, Corporate Giving at Penguin Random House, the world’s largest trade book publisher, comprised of nearly 250 imprints and publishing brands on five continents. Melanie oversees the company’s U.S. corporate charitable contributions and in-kind donations, including its matching gifts program and Penguin Random House Foundation projects.
Melanie will be part of a breakout discussion on what are the best ways to infuse innovation and co-creation into partnerships while successfully engaging corporate employees?
This is just a short list of all the impressive individuals and companies who will be in attendance at the Engage for Good Conference this year. Congratulations to all of these companies who are promoting missions beyond just profit.
If you are attending the conference, we hope this post gives you a teaser into the impressive panelists. We are looking forward to speaking with these individuals and learning more about how they tie their company initiatives into their overall sustainability promises.