How Are You Building a Purpose First Brand?

Customers put a lot of value in purpose. A roster of brands like TOMS, Warby Parker, and Airbnb have found amazing success in combining business objectives with positive, pro-social purpose. Rightly so. The acknowledgement of value in purpose is step one, but the key to a brand’s success is to become truly purpose-led. As if brands are not feeling the pressure already, Edelman released a new study on the topic. The 2016 Earned Media Study cites that, “55% of respondents believe that brands can do more to solve societal-ills and influence change than governments.” Showcasing your brand’s purpose is critical to […]

Why Brand Values Need to be Clear

We are living in an age where the average consumer is inundated with ads through a variety of channels. Most often, at the same time. Some call it annoying, others might appreciate the advancements in retargeting. Either way, brands are fighting tooth and nail to grab a consumer’s attention for that quick second, let alone long enough time to show them who they are as a company and what their brand values are. Not to mention, humans now have a shorter attention span than a goldfish due to our always on, digital lifestyles. Maybe your valuable ad dollars would be […]

Personal Connections Drive Customer Loyalty

Leading brands understand the value that customer loyalty provides. Each individual company’s goals can vary depending on the product and industry. That said, many overlapping benefits of customer loyalty include sales increases, referrals, conversion rates, forecasting accuracy, and price insensitivity. Determining the factors that drive customer loyalty is more complex and can greatly depend on your industry and business. Larry Alton breaks it down in a different way in his Entrepreneur article: The Five Emotions that Drive Customer Loyalty.  This framework can be applied across most businesses and I’ve summarized them below: Surprise: Special unexpected moments can go a long […]

Gen Z @ Work

Meet David and Jonah Stillman, co-authors of Gen Z @ Work For nearly 20 years, David has been enamored with generations, their impact on the workplace and sharing his expertise with world renowned companies. For 17 years, Jonah has been living the Gen Z life, sharing his insights with various companies and is currently the youngest speaker on the national lecture circuit. Together they are the first father-son Gen X / Gen Z speaking team. Their book, Gen Z @ Work, releases today and the team at DoTopia is proud to be a featured company in the book. We had […]

Embracing Your Inner Millennials

Millennials, known as the generation with an infinite amount of studies, articles, podcasts, video series and television shows aren’t going anywhere. Expected to make up over 50% of the workforce by 2020, it has never been more critical for companies to get on the Gen Y bandwagon and truly embrace their way of working, living and communicating. Whether you find yourself a member of this generation or not the key to your business success will be to embrace your inner millennial. Age is just a number, right? This is the generation that wants their work life and social life to […]

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