From Corporate Social Responsibility to Cause Marketing Extraordinaires

Partner Spotlight: Cone Communications An interview with Lindsey Snow and Devika Narayan of CONE Communications We are thrilled to be partnering with Cone Communications this week to highlight the company and how they Do Good in the world.  First, let us introduce you to Lindsey Snow (LS) and Devika Narayan (DN). Lindsey is a Senior Account Executive and works on an array of corporate social responsibility projects which help build impactful and meaningful results for corporate and nonprofit clients.  Devika is an Account Supervisor over CSR Strategy. She has supported the strategic planning and development of award winning programs for […]

8 Key Takeaways from the Minnesota Marketing Summit

For the second year in a row, the Minnesota Marketing Summit left us with many insightful takeaways. As mentioned in our pre-conference post, 15 Marketers You Need to Know Before Attending the Minnesota Marketing Summit, we were prepared to hear from some impressive humans. Here are a few key things we learned (in no particular conference order): 1. Most Natives agree, Minnesota is the best state I am surprised we didn’t all rush out of the room to pick up our I <3 Minnesota t-shirt after the first panel. Loaded with a bunch of stellar Minnesota brands, we were all […]

Hurricane Harvey’s Impact

It has been a rough few weeks. Much like the rest of the country, we have been glued to our TV and computer screens, anxiously watching, and completely heartbroken by the destruction caused by Hurricane Harvey and now Hurricane Irma.   While we are only beginning to comprehend the total damage of Hurricane Harvey, here are the numbers we know so far: Category 4 storm that hit Texas on August 25, 2017 $180 billion in damage (more than any other natural disaster in U.S history, except the largest estimates of Hurricane Katrina damage) Texas Governor Greg Abbott will need more […]

15 Marketers & Brands You Need to Know Before Attending the Minnesota Marketing Summit

As many of you know, DoTopia is headquartered in the lake lovin’, Prince obsessed, Mall of America famed city of Minneapolis, Minnesota. We aren’t just a map dot, friends. Along with social and cultural intrigue, the greater Twin Cities area is home to one of the highest concentrations of Fortune 500 companies in the country (17 to be exact). Some of the most skilled, well educated, and passionate people filter into the city every year which is why it is logical to host a Minnesota Marketing Summit to bring together these brilliant minds for a day. The state is crawling […]

Read Our Latest Whitepaper: A Guide to Giving

Despite a divided Nation, giving has a rare opportunity to unite us all. Not in the organizations we support, but the very act of it. Brands big and small can lead this movement if they are willing to relinquish full control of this giving spend and put the power of cause marketing into the hands of their customers (queue gasping noise…).   We recently wrote the white paper titled: A Guide to Giving: Inspiring Pro Social Consumers of Today with the purpose to encourage Corporate Social Responsibility and Marketing leaders to start thinking about giving in a new and personalized […]

A Giving Solution for the Small (yet Mighty!) Business

You don’t need a big budget to make a BIG difference. At DoTopia, we celebrate all acts of giving and focus on inspiring the individual. That is why we partner with organizations of all shapes and sizes to empower their workforce and keep the giving going. DoTopia is a giving solution for ALL organizations and their philanthropic initiatives. Unlike other platforms, DoTopia’s Personal Giving Accounts, are FREE for everyone. Think of PGA’s like your personal checking account except it manages all of your giving. A personal giving account enables our givers to: Manage their giving, set goals, and track for […]

HR Leader Corner: How to Streamline Your Recruitment Process with Alongside

We love learning about new technology advancements and how they continue to help us solve traditional business problems – especially for our clients. We recently met up with Alongside, a recruitment technology company, to learn more about how they are changing the way HR Leaders engage with new hires. Nora Cottrill, Community Manager for Alongside, sat down and gave us the facts about their platform. Hey Nora, Give us the facts. What is Alongside? Alongside is a recruitment platform that bridges the communication gaps to create a better experience for both employers and job seekers. It allows companies to embed […]

Is Your Company Ready for #GivingTuesday?

Is it just us or have you also started to plan out the rest of your 2017 year? Once the summer wraps (sorry to bring it up…), the remaining months always seems to flash by like a snap of the finger. Pretty soon the kids will be heading back to school, the leaves will start to fall, and the first snow will hit (sometimes within days of each other for those of us in the north). While others cry, we are getting pumped up. For us, the changing seasons bring upon our favorite season. Can you guess it? The GIVING season. Let […]

DoDollars – the cryptocurrency of giving

Unless you’ve been living under a rock lately, chances are you’ve heard the term bitcoin being tossed around quite a bit. What you may not know is that bitcoin is a form of cryptocurrency. Now you may ask, what is cryptocurrency? Don’t worry, we’ve got your back. cryptocurrency – cryp·to·cur·ren·cy (noun) A digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank. Didn’t quite catch that? Essentially, cryptocurrency is meant to be a quicker, affordable and more reliable form of payment than money […]

Giving Beyond The United Way: Do As You Choose – Not As You’re Told

United Way has been the corporate giving lifeline for almost 130 years. You read that right,130 years! The organization was founded on the mission that “United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.” At the onset of corporate giving, it was logical for this federation model to lead. People did not desire autonomy in giving while modern day technology was still one hundred years away. Unfortunately for the United Way, “The Times They Are A-Changin”. Regardless of industry, advanced technology has forever changed the way we do business and […]

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