The Power of Micro Giving

Individuals, estates, foundations and corporations contributed an estimated $390.05 billion to U.S. nonprofits in 2016.  In addition, the largest source of charitable giving in 2016 came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations ($18.55 billion/5%).  It’s safe to say there is a lot of power in giving.

We often talk about the power of the individual and you can’t ignore those numbers. While difficult to believe at times, each of us has the power and ability to make a difference. We get it, it’s easy to think “why me” or “I’ll let someone else take this one” We’ve all been there.

Micro saving and micro investing, with applications such as Acorns, Betterment, and Robinhood, has been on the rise in recent years, and for good reason – it works and it’s powerful!  The same is true for micro giving. The average donor contribution to nonprofits is around $25-$50 per individual, which goes a long way to power incredible work when you add up all the contributions.

Of course all nonprofits welcome larger donations, but our point is individual’s are incredibly powerful.  DoTopia’s challenge to you is to incorporate giving into your monthly budget. Much like an investment portfolio, we strongly encourage our DoTopians to determine their giving portfolio. When asked what causes you care most about, how amazing would it be to have a running list of organizations you support regularly? Many of you can do that (kudos), but for those of you who need some direction, DoTopia created a tool to find nonprofit(s) you are passionate about. Give it a try and let us know what you think!

To spark some inspiration, here are are some of the DoTopia Team’s go-to causes:

  • St. Jude
  • Alzheimer’s Research Foundation
  • Petersen Automotive Museum Foundation
  • Still Kickin’
  • JDRF – Type 1 Diabetes Research Funding and Advocacy
  • American Civil Liberties Union (ACLU)

Join the giving movement today and stay tuned. We can’t wait to share with you what we have in store for June!


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